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“LEGO Friends: Girls on the Run”

My daughter recently had the opportunity to play with LEGOs for the FIRST time. It’s not that we ever told her she couldn’t play with LEGOs, we just never had any around the house for her to play with.

That all changed when she received a box in the mail. What she did with the LEGOs was kind of awesome. She received LEGO® Friends and was extremely excited to get to work on putting the pieces together.

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LEGO® Friends is a collection of building sets that blend the iconic LEGO construction experience with stories, settings and themes designed to meet children’s desire for creativity and a highly-detailed, character-based world. Since its launch in 2012, LEGO® Friends has dramatically increased the number of girls building with LEGO bricks and enjoying the benefits of construction play.

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My daughter was extremely excited about the figurines she created and it only inspired her to create more and keep on building.

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Children learn about themselves, others and the world through play; construction play allows children to be creative in a way that combines logic and reasoning with playfulness and imagination. This type of play helps children grasp the importance of persistence as they develop a sense of pride for their completed model or their own creation.

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According to research from The LEGO Foundation, children learn about themselves, others and the world through play. LEGO building is one of the few play patterns capable of channeling creativity towards solving specific questions or problems and into different unique expressions, giving form to our imagination, feelings and identities. Construction play makes it possible to harness curiosity and playfulness simultaneously in pursuit of learning and creativity.

With a shared vision of unleashing confidence through accomplishment, LEGO® Friends has teamed up with Girls on the Run® (GOTR), a physical activity-based positive youth development program to inspire girls everywhere to achieve their limitless potential. Girls are using LEGO Friends bricks and elements to tell stories, embrace their differences and find strength in their connectedness.

I was selected for this opportunity as a member of Clever Girls Collective and the content and opinions expressed here are all my own.

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