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“Not Your Mother’s – A Clever New Haircare Line”

Let me introduce you to one of my new favorite brands… Not Your Mother’s. You may have seen their creative packaging in your local stores, including Walmart.

Today, Not Your Mother’s is becoming known for its eye catching graphics with brightly colored hair sprouting from each bottle, quirky product names, sweet smelling formulas and most of all, products that really work. A loyal fan base of sassy fashionistas have embraced the brand and media including ABC News, USA Today, Seventeen, TeenVogue, J-14, Twist, US Weekly, Life & Style, New Beauty, Latina, Woman’s World, ElleGirl, M magazine, Celebrity Hairstyles, and Good Day LA have featured the products. Online, Not Your Mother’s social media network is buzzing from Facebook, YouTube and twitter to blog and online magazine reviews.

Not Your Mother’s current product lineup includes: All Eyes On Me (a shape and shine hairspray), She’s A Tease (a volumizing hairspray), Beat The Heat (a thermal styling shield spray), Smooth Moves (a frizz control hair cream), Kinky Moves (a curl defining hair cream), Beach Babe (a texturizing sea salt spray), Girl Powder (a volumizing hair powder), Clean Freak (a refreshing dry shampoo) and Rise & Shine (a light shine mist). The suggested retail price for each product is under $6.00! What a bargain.

Not Your Mother’s® is a Tampa-based company under Demert Brands, Inc. The line launched in 2010 with a collection of six essential hairstyling products targeted towards a young, trend-savvy audience. The brand was developed with the philosophy to create an approachable and functional hair styling line with salon-quality products at a much more affordable value than leading salon brands.

One of my favorites is Beach Babe.

Upon purchasing it, I quickly posted a photo on my facebook and said “If you can’t go to the beach, the beach can now come to you.” If you have been to the beach, you will know that the salt in the air & in the water will make your hair easy to texturize, play with, shape how you want… Now you can quickly avoid the sand & sunscreen in the winter by purchasing this!

The brand is currently available in 1,500 Walmart locations and in all nearly 400 ULTA stores. Also carrying the collection are several regional retailers, such as Harris Teeter, Lowes Foods, Schnucks, Hi-School Pharmacy, Navarro Discount Pharmacy, Dierbergs, Acme Fresh Markets and Bag n Save. More than 100 college bookstores carry Not Your Mother’s as well as online retailers including drugstore.com and ULTA.com.

NOT YOUR MOTHER’S HOLIDAY GIFT SET 2011

The three top must-have holiday hairstyling products from Not Your Mother’s packaged in a luxurious organza bag – available exclusively at www.NYMBrands.com in November-December 2011.

BEAT THE HEAT™ THERMAL STYLING SHIELD SPRAY

Beat The Heat™ conditions and protects your hair from heat damage. Sunflower and vitamin A+E provide UV protection and help restore damaged hair. It adds shine and leaves your hair with a salon finish.

Mist Beat The Heat™ onto dry or wet hair before using your flat iron, curling iron or blow dryer to protect your hair from intense heat.

SHE’S A TEASE™ VOLUMIZING HAIRSPRAY

SHE’S A TEASE™ is a salon-quality, humidity resistant volumizing hairspray infused with natural apple blossom & bamboo. It creates a firm hold and offers strengthening benefits.
Shake can, lift hair and spray She’s A Tease at the root to create big styles and hold them in place.

RISE & SHINE™ SILKY SMOOTH SHINE MIST

Rise & Shine™ mist is an alcohol-free salon formula that will give your hair that polished look with a shiny, healthy glow.

Spray Rise & Shine™ lightly after styling for a glossy, vibrant shine.

Available at www.nymbrands.com Retail price: $15

Not Your Mother’s creative, hip and ultra-cool haircare products will
keep your true style in check 24/7.

For more information please visit www.nymbrands.com or connect with Not Your Mother’s on twitter (www.twitter.com/NYMBrands), Facebook (www.facebook.com/nymbrands) or YouTube (www.youtube.com/nymbrands).

I received some products to test out, all opinions are my own. I love Not Your Mother’s Brand.

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19 COMMENTS

  • megan hopkins on November 9, 2011

    Yeah how exciting! I love trying new hair products!

    Reply
  • Kaydee on November 9, 2011

    I liked on Facebook.

    Reply
  • Kaydee on November 9, 2011

    I followed on Twitter.

    Reply
  • Kaydee on November 9, 2011

    I would love to try the curl defining cream!

    Reply
  • Leah Hennager on November 9, 2011

    Id like to try the Beach Babe and Smooth Moves. I love trying out new product!

    Reply
  • Leah Hennager on November 9, 2011

    Liked on FB and said a little hello :)

    Reply
  • Leah Hennager on November 9, 2011

    I followed on twitter.

    Reply
  • Jeryl on November 9, 2011

    I am very interested in the volumizing hairspray since I have such straight baby fine hair.

    Reply
  • Jeryl on November 9, 2011

    I also liked on Facebook and said hello

    Reply
  • angela goff on November 10, 2011

    These look awesome!

    Reply
  • angela goff on November 10, 2011

    I also liked on fb and said hello, but I don’t have a twitter!

    Reply
  • Katie J. on November 10, 2011

    The thermal shield spray sounds amazing. I blow dry and straighten my hair regularly, so it sounds like something from which I could benefit.

    Reply
  • Lisa M on November 13, 2011

    I follow NYM on Twitter at NYMBrands!

    Reply
  • Lisa M on November 13, 2011

    Love that you can get them at Walmart! Can’t wait to get some of these products!

    Reply
  • Lisa M on November 13, 2011

    I like them on Facebook!

    Reply
  • Sarah Holston on November 13, 2011

    These products sound amazing I will be on the look out for them the next time I do my shopping.

    Reply
  • Sarah Holston on November 13, 2011

    Liked them on facebook.

    Reply
  • Rachel K. on November 15, 2011

    Being broke college student I got really excited seeing this opportunity! Not Your Mother’s advertising has been teasing me for a while now, I’m a hair fanatic and have been meaning to buy something of theirs. I’d love to be able to try them out!!

    Reply
  • Pingback: Beauty 411: New Hair Products from Not Your Mother’s | Modern Day Moms™ | The Essential Guide for Modern Parents on November 9, 2011

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