|Toys”R”Us, Inc. has announced launch of its two month in-store fundraising campaign to benefit Autism Speaks, the world’s leading autism science and advocacy organization. Now through Monday, April 30, monetary donations will be collected at all Toys”R”Us® and Babies”R”Us® stores and online at Toysrus.com/AutismSpeaks.
The company is increasing its focus on autism awareness, unveiling a new theme, “Shine A Light For Autism.” The campaign incorporates aspects of the Autism Speaks “Light It Up Blue” initiative, in which prominent buildings and landmarks around the world are lighted blue to commemorate World Autism Awareness Day on April 2. The Toys”R”Us campaign offers some fun, simple ideas to help people “go blue” to demonstrate their concern for a disorder that impacts thousands children and families.
Shining A Light For Autism In-store
Customers also have the opportunity to take home their very own artistic interpretations of the in-store signage. Those who donate $10 or more to Autism Speaks at any Toys”R”Us or Babies”R”Us store will receive a reusable shopping bag designed by James Hogarth, a talented artist with autism, while supplies last. Each bag features an Autism Speaks super-hero, surrounded by beams of light.
Lighting the Digital World Blue
Toysrus.com/AutismSpeaks serves as a resource for parents, caregivers, families and friends of children with autism. Visitors can find a list of “Ten Toys That Speak To Autism,” which provides toy suggestions to help guide anyone purchasing toys for a child with autism, as well as Safe Play Tips designed to help ensure the well-being of children on the autism spectrum, while encouraging the benefits of play.
“Light It Up Blue on Facebook”
Additionally, to ensure the light shines on Facebook, throughout the entire campaign, Facebook.com/Toysrus and Facebook.com/Babiesrus now feature information about the Toys”R”Us program, as well as the disorder, on a dedicated tab. Messages about the campaign will be posted on the company’s Wall throughout the campaign.
Walking To Benefit Autism Speaks
Since the partnership began in 2007, Toys”R”Us, Inc., the Toys”R”Us Children’s Fund and customer contributions have combined to provide Autism Speaks with more than $12 million. Last year’s in-store and online fundraising campaign raised more than $2.3 million for Autism Speaks in the U.S.
Additionally, Toys”R”Us, Canada will once again lend its support to the cause by collecting donations in its more than 70 stores and online at Toysrus.ca. Last year, Toys”R”Us, Canada raised $700,000 to support Autism Speaks.
Over the course of the partnership, contributions from the Toys”R”Us campaign have helped Autism Speaks develop several programs, including:
The Toys”R”Us Children’s Fund also provided a $400,000 grant to Autism Speaks to launch the 2012 campaign!