More than $8 Million Raised for Fight Against Breast Cancer

With the help of home cooks, celebrity chefs and other supporters throughout the country, Cook for the Cure , a partnership between KitchenAid and Susan G. Komen for the Cure , has raised more than $8 million for the fight against breast cancer since 2001. A major factor in this success, says KitchenAid, is the variety of ways that cooks can get involved.

“While pink products are a key part of Cook for the Cure, we’re committed to providing a number of ways to support the program,” said Beth Robinson, senior manager of brand experience for KitchenAid. “All of them revolve around cooking and enjoying food with family and friends.”

New Jacques Pepin Designed Platter for “Pass the Plate”

One way to participate is by presenting a friend or family member with a homemade culinary creation on a serving plate that can be “re-gifted” to further support the cause. The Pass the Plate component of Cook for the Cure generates a $5 donation every time an individually numbered Villeroy & Boch serving plate is passed on and registered at CookfortheCure.com/passtheplate. Using the unique registration code, participants can track the status and travels of their platter by visiting http://CookfortheCure.com and clicking on the “Pass the Plate” tab on the right. The plate, featuring artwork by PBS cooking show host Jacques Pepin, carries a suggested retail price of $24.95 and is available at ShopKitchenAid.com and Villeroy & Boch stores.

Raspberry Ice Added to Pink Product Collection

In addition to its highly popular collection of products offered in soft pink (as seen at the top of this post), KitchenAid now offers its 5-quart Artisan Series Stand Mixer and 5-Speed Artisan Series Blender in Raspberry Ice. This eye-catching, darker shade of pink joins a wide selection of pink kitchen essentials and gadgets celebrating the cause, from pink silicone spatulas and mixing bowls to pink blenders and food processors.

In connection with the Cook for the Cure program, KitchenAid will donate a minimum of $450,000 to Susan G. Komen for the Cure in 2012. In recent years the program has earned two Gold Halo awards from the Cause Marketing Forum, been favorably covered by NBC Nightly News and other major media, and garnered the support of dozens of celebrity chefs, including Mario Batali, Paula Deen, Guy Fieri, Bobby Flay, Emeril Lagasse, Jacques Pepin, and many others.

Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for cooks. Today, the KitchenAid brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. Cook for the Cure , a partnership with Susan G. Komen for the Cure has raised over $8 million to help find a cure for breast cancer. To learn why chefs choose KitchenAid for their homes more than any other brand*, visit www.KitchenAid.com.

Susan G. Komen for the Cure ‘s promise is to save lives and end breast cancer forever by empowering people, ensuring quality care for all and energizing science to find the cures. For more information, please contact Susan G. Komen for the Cure at 5005 LBJ Freeway, Suite 250, Dallas, Texas 75244 or visit www.komen.org .

Cook for the Cure is a registered trademark of Susan G. Komen for the Cure.

* Based on a 2010 survey, KitchenAid was found to be the home kitchen appliance brand chosen most often by members of the International Association of Culinary Professionals.