This post is sponsored by AT&T. All opinions are my own.
“Mom! Look! That person is ON THE PHONE!” My daughter knows the importance of not using your phone while driving. I’ve always talked to her about it and I’ve been open with her about it. In the car, we practice safety when it comes to using our phones. If something is urgent, I will use my phone at a red light, once that light turns green, my phone gets put down. I keep my phone in the console, if I get a text while I’m driving, I will wait until the car is stopped at a light before checking it. I am very strict with myself about using my phone while the car is moving. It rubs off on my daughter and I love that. No text, selfie, call, voicemail, picture, video is worth a life. EVER.
When you see the driver next to you looking at their phone, it’s no longer safe to assume they’re texting. New research1 from AT&T* shows nearly 4-in-10 smartphone users tap into social media while driving. Almost 3-in-10 surf the net. And surprisingly, 1-in-10 video chat.
7-in-10 people engage in smartphone activities while driving. Texting and emailing are still the most prevalent. But other smartphone activity use behind the wheel is now common. Among social platforms, Facebook tops the list, with more than a quarter of those polled using the app while driving. About 1-in-7 said they’re on Twitter behind the wheel.
AT&T will expand the It Can Wait® campaign from a focus on texting while driving to include other smartphone driving distractions that have emerged as our relationships with our devices have changed.
“When we launched It Can Wait five years ago, we pleaded with people to realize that no text is worth a life,” said Lori Lee, AT&T’s global marketing officer. “The same applies to other smartphone activities that people are doing while driving. For the sake of you and those around you, please keep your eyes on the road, not on your phone.”
Smartphone activities people say they do while driving include:
Surf the net (28%)
Snap a selfie/photo (17%)
Shoot a video (12%)
Video chat (10%)
Visit www.ItCanWait.com to learn more.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
1 Research commissioned by AT&T and conducted by Braun Research. Polled 2,067 people in the U.S. aged 16-65 who use their smartphone and drive at least once a day. Additional information available here.
See full press release directly from their newsroom here.
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