Sponsored: No text is worth a life! #ItCanWait

“Sponsored: No text is worth a life! #ItCanWait”

This post is sponsored by AT&T. All opinions are my own.

“Mom! Look! That person is ON THE PHONE!” My daughter knows the importance of not using your phone while driving. I’ve always talked to her about it and I’ve been open with her about it. In the car, we practice safety when it comes to using our phones. If something is urgent, I will use my phone at a red light, once that light turns green, my phone gets put down. I keep my phone in the console, if I get a text while I’m driving, I will wait until the car is stopped at a light before checking it. I am very strict with myself about using my phone while the car is moving. It rubs off on my daughter and I love that. No text, selfie, call, voicemail, picture, video is worth a life. EVER.

When you see the driver next to you looking at their phone, it’s no longer safe to assume they’re texting. New research1 from AT&T* shows nearly 4-in-10 smartphone users tap into social media while driving. Almost 3-in-10 surf the net. And surprisingly, 1-in-10 video chat.

7-in-10 people engage in smartphone activities while driving. Texting and emailing are still the most prevalent. But other smartphone activity use behind the wheel is now common. Among social platforms, Facebook tops the list, with more than a quarter of those polled using the app while driving. About 1-in-7 said they’re on Twitter behind the wheel.

AT&T will expand the It Can Wait® campaign from a focus on texting while driving to include other smartphone driving distractions that have emerged as our relationships with our devices have changed.

“When we launched It Can Wait five years ago, we pleaded with people to realize that no text is worth a life,” said Lori Lee, AT&T’s global marketing officer. “The same applies to other smartphone activities that people are doing while driving. For the sake of you and those around you, please keep your eyes on the road, not on your phone.”

Smartphone activities people say they do while driving include:

Text2 (61%)

Email2 (33%)

Surf the net (28%)

Facebook3 (27%)

Snap a selfie/photo (17%)

Twitter3 (14%)

Instagram3 (14%)

Shoot a video (12%)

Snapchat3 (11%)

Video chat (10%)

Visit www.ItCanWait.com to learn more.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

1 Research commissioned by AT&T and conducted by Braun Research. Polled 2,067 people in the U.S. aged 16-65 who use their smartphone and drive at least once a day. Additional information available here.

See full press release directly from their newsroom here.



  • Mary Happymommy (@mami2jcn) on May 19, 2015

    I think texting and driving is definitely too risky. I never have my phone on when I drive.

  • Vladimir on May 19, 2015

    nice giveaway!

  • Jewell on May 19, 2015

    These statistics are scary. We see it daily in a city where it is illegal to even hold the phone in your hand while driving.

  • Amanda A on May 19, 2015

    Um…what’s a thumb ring?

    • Modern Day Moms on May 19, 2015

      No idea. Haha. I think it has something fun to do with the phone.

      • wendynoel72 on May 20, 2015

        Actually they’re plastic rings you can wear on your thumb to help remind you to not text while driving. iknowiknow. (They are blue in the above pic). And also to show your support for the “It can wait” campaign. I didn’t know either until recently a campaign in my area distributed them.

        • Modern Day Moms on May 20, 2015

          That’s so cool! Thank you for telling us what they were! Haha

  • wendynoel72Wendy on May 19, 2015

    Thanks for the chance. Such wonderful prizes!

  • Elena on May 19, 2015

    I never use my phone when driving. Thanks for the giveaway!

  • Amanda Sakovitz on May 19, 2015

    I never text and drive. Definitely isn’t worthid!

  • Nicole Dziedzic on May 19, 2015

    I always put my phone on silent and put it in my console in my car when driving so I am not distracted, I even turn it off at times.

  • Heather Hayes Panjon on May 19, 2015

    I Always Turn My Phone Off, I Never Text/ Talk While Driving #ItCanWait

  • Jennifer Marie on May 19, 2015

    Thanks for the chance! Be safe everyone!

  • Thomas Murphy on May 19, 2015

    Nobody should ever text and drive! Thanks for the giveaway.

  • steve weber on May 19, 2015

    always keep my phone in my pocket so Im not tempted to pick it up and text or call.

  • shelly peterson on May 19, 2015

    To be safe and not tempted I put my phone away while driving. Thanks for the giveaway!

  • Jordan Troublefield on May 19, 2015

    I’ve actually noticed over the past two years driving in Dallas… there seems to be more wrecks than normal. I can’t help but think that is due to people being on their phones texting/ not paying attention!

  • Jenny Acsay on May 19, 2015

    Those figures are alarming. Better not be sorry.

  • Kristen on May 20, 2015

    Totally agreed….distracted driving is just too risky.

  • Wendy R. on May 20, 2015

    We like to play a game and look for people driving poorly… almost always they are on the phone or looking downward at something. So dangerous!

  • Gina M on May 20, 2015

    The statistics are alarming!

    Entered the Rafflecopter as “Wild Orchid”

    Thanks for the chance to win!
    wildorchid985 AT gmail DOT com

  • Mike B on May 20, 2015

    I am guilty of texting and driving. Something that I have been really trying to stop doing. Now that I have cut back on it I am more aware of how distracted others drivers are when they are doing it.

  • Kelly D on May 20, 2015

    Cell phones can be a distraction. I keep mine in my purse when I am driving, so I don’t get tempted to look at it.

  • wendynoel72 on May 20, 2015

    I’m surprised daily by how many people are texting away on their phone while driving. Especially with stats like these & we know how distracting it is. Nothing is that urgent, and it definitely can wait.

  • Elle P. on May 20, 2015

    I think this is a very important campaign.message.

  • Justin (@justints21) on May 20, 2015

    I always wait until I’ve reached my destination before I reply to all the text messages on my phone. If that person does not understand that, he/she is not worth keeping as a friend

  • Tina W on May 20, 2015

    Using a cell phone while driving is illegal here in California but I still see people doing it every. single. day. So frustrating.

  • Kristi on May 20, 2015

    My phone is always fun tucked in My diaper bag in the back seat!!! I want to see my kids grow! No text is worth it!

  • Chad (@Sinch420) on May 20, 2015

    I never text and drive to dangerous for me and other drivers

  • Aarti DM on May 20, 2015

    my twitter is blocked…i am aarti_dm i will go back and follow as soon as i can

  • Ellie Wright on May 20, 2015

    This is such an important topic. I see people distracted by their phones while driving all the time.

  • Kenny F on May 20, 2015

    nice giveaway!

  • Angela Hendricks on May 20, 2015

    This is a great post about the danger or texting and driving. Thank you for posting!

  • lupita m on May 21, 2015

    I never use my phone when driving.thanks for the chance.

  • Lauren on May 21, 2015

    This is such a good message to promote.

  • mita on May 21, 2015

    I Never Text or Talk While Driving. Thanks for the chance.

  • Natalie S on May 21, 2015

    This is soo true! Can’t believe these staggering stats! No text, video, social media, post, etc. is worth losing a life over! It can most definitely wait!

  • David Holder on May 21, 2015

    Few things get on my nerves more than seeing people texting while driving!

  • Dawn Monroe on May 22, 2015

    This is such an important message for teens and adults. I lecture my family almost daily about it.

  • Chelsie Serena on May 22, 2015

    Such a positive and powerful message, so many people especially teens have lost their lives or cost someones else’s this past year because “it couldn’t wait”. I hope this campaign expands more and people take in the significance of this message.

  • Amber Cheras on May 22, 2015

    Taking your eyes off the road for a split second can risk your life. It can wait !! Keep all technology AWAY while driving too distracting especially if you have kiddos in the car.

  • susitravl on May 22, 2015

    I saw a girl on the highway today going 70 MPH, swerving all over the place, not watching the road at all. Eyes on her phone. Scared me to death. I honked and honked at her and she didn’t look up.

  • Aaron B on May 23, 2015

    Messing with your phone while driving is dangerous not only for you but the person you’re going to hit as well! It’s bad enough that you have such disregard for your own life, even worse if you injure or kill a stranger as well.

  • Stefanie Gladden on May 23, 2015

    this is a great cause, I think nothing is more wreckless than texting while driving

  • Robin W on May 23, 2015

    Such an important message for everyone! I turn off my phone whenever I get behind the wheel.

  • Kristin Goodson on May 25, 2015

    What a great promotion. No text/selfie is worth a life! I hate when I see people on the phone while they are driving.. Even talking on the phone for an extended period of time can be distracting.

  • Lorene desjardins on May 25, 2015

    I see texting while driving everyday, make me crazy

  • Laura F on May 25, 2015

    I do a lot of things wrong, but I am happy I can say I never text and drive.

  • Bridgett Wilbur on May 25, 2015

    I would never text and drive and I tell my kids the same thing..wait until you get there.

  • Daniel on May 26, 2015

    It is so easy to get distracted while driving and check your FB and email…it’s always nice to have a reminder or how one second can change lives forever.

  • Nikki Barrios on May 26, 2015

    I couldn’t ever live with myself if I injured someone else because I couldn’t wait to check FB or my email. It’s hard with all of the distractions we have now, but we need to wait!

  • Evans B. on May 26, 2015

    Great way to bring awareness!

  • Veda Sizemore on May 26, 2015

    I have a keychain that I have carried for years that states “keep your mind on the drive”. With more vehicles on the road and speed limits being consistently raised, truer words have never been spoken. We must pay attention at all times.

  • Birdiebee on May 26, 2015

    I leave my phone in the jockey box or in my purse and do not touch it until I am off of the road. I wish more people would leave their phones alone while driving as the statistics are scary.


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