Tech Talk: New App Brought to You by the Letter P

Potty training with your child can be more fun when Elmo’s there to help. Publications International, Ltd. (PIL) and Sesame Workshop, the nonprofit educational organization behind Sesame Street, today launched Potty Time with Elmo, an app to help children who are learning to use the potty. The app is now available in the Apple App store for a special introductory price of $0.99.

When it’s time to potty train your little one, let Elmo lead the way! The Potty Time with Elmo app is a fun way to ease the transition from diapers to big-kid underpants. Developed for children 18 months and up, this app features an interactive story about Elmo helping his toy Baby David learn to use the potty.

The Potty Time with Elmo app, for iPad, iPhone, and iPod touch, is based on the best-selling book of the same name. The app features a story with Elmo about the rewards of learning to use the toilet, as well as songs, stickers, and a reward chart for children. For parents, the app offers training tips, multiple story-reading modes, and a way to track their child’s potty progress.

“Our sound storybook Potty Time with Elmo has been a best seller since it was first published in 2005,” says Louis Weber, PIL’s CEO and President. “And given the way today’s kids are engaging with iPhones and iPads, it just made sense to take the next step and turn that book into an interactive digital app.”

“With the help of their friends like Elmo, Sesame Street has always endeavored to help kids learn important life skills,” says Jennifer A. Perry, Vice President, Worldwide Publishing, Sesame Workshop. “We are excited to introduce a fun new way to support families as they reach what is a very significant milestone for every child.”

Features of Potty Time with Elmo include:

Three story modes: Read & Play, Listen & Play, and Just Watch
Five original songs
Five puzzles
Reward chart and stickers that engage and help empower children
Parent tips from the educational experts at Sesame Street

The special introductory price will be available through May 29, 2012. The app will be regularly priced at $2.99.